Sunny (pictured) is the true face behind the business!

I rehomed Sunny in 2022, he came as a fluffy chaotic 1 year old that was scared of strangers. Over the years we’ve worked on his fear, but people still try to stroke him and this sends him backwards.

We’ve previously had leads that say nervous or don’t pet, but they were all so boring and not very eye catching.

Which is where the idea of Read the Lead came from. We’re here to provide you with pretty, bold accessories that make the message clear.

Read the Lead is not just a brand, but a community that’s here for everyone and every dog.